Coaching: Your Return on Investment

by Doris Helge, Ph.D., (c) 2011

Have you ever wondered about your return on investment (ROI) when you hire a certified coach?

Top athletes hire coaches to ensure that they stay on track. Executives, students, employees, entrepreneurs, and stay-at-home parents who want to be all they can be hire professional coaches. They gain clarity, guidance and accountability. They elevate their confidence, build thriving businesses and relationships, improve their health and accomplish other major life goals.

The power of coaching begins the moment the client makes a firm commitment to themselves. They hire a coach to help them consciously walk the path to self-actualization. Since everyone in the client’s life gains secondary benefits, the reasonable expense of hiring a coach is even easier to justify.

WHAT IS YOUR RETURN ON INVESTMENT (ROI) WHEN YOU HIRE A COACH?

When you hire a professional coach who has demonstrated that they truly care about your progress, research indicates that you’re making a wise decision. Even when we have a clear goal, there may be just a 50/50 chance of success because we need to consistently take focused action. We need a system that works for us . . . a way to stay motivated and on track. A well-trained professional coach can escalate your journey to success.

COACHING: THE POWER OF ACCOUNTABILITY

The following statistics from the American Society of Training and Development website, http://ASTD.org illustrate the probability of successfully completing a goal.
• 10% if we hear an idea
• 25% if we consciously decide to adopt the idea
• 40% if we decide when we will take action
• 50% if we make a specific plan regarding how we will achieve our goal
• 65% if we commit to someone else that we will complete the goal
• 95% if we have a specific accountability appointment with the person to whom we make the commitment. THIS IS THE POWER OF COACHING. At your request, your coach becomes your accountability partner. The statistics below further validate this approach.

A study was quoted on page 222 of Lechter, Sharon L. & Reid, Greg (2009). NY: Sterling Publishing Company. The survey was conducted by the International Coach Federation (ICF) and revealed that people who are coached report a positive change in personal work habits as well as the following improvements.
• 62.4% smarter goal setting
• 60.5% more balanced life
• 57.1% lower stress levels
• 52.4% more self-confidence
• 43.4% improvement in quality of life
• 25.7% more income

For more information about the International Coach Federation (ICF) survey, google “International Coach Federation + 62.4% smarter goal setting + www.coachfederation.org/includes/redirects/articlecount.cfm?…

In addition, the following statistics are quoted from the Avatar website, http://avatarbusinesscoaching.com/Coaching_Statistics_info.html

1. Manchester, Inc. study reported a return of $6 for every dollar spent on coaching. Improvement was made in bottom-line profitability, productivity, quality,organizational strength, customer service, reducing company complaints and cost reductions.

The American Society for Training and Development studies have shown that training, when combined with coaching, increases productivity by 86%, as opposed to a 22% increase with training alone.

• Niche Power Group reported:
“Statistics on business coaching have proved that using a business coach can increase your profit margin by an average of 46%. However, further statistics reveal that 42% of businesses don’t use a business coach . . . The 42% who are not using the guidance of a business coach are at risk of being left behind, regardless of how proficient they are in running a business.”

• The International Coach Federation ICF surveyed 210 coaching clients. Each client surveyed had a formal, ongoing relationship with a coach with an average duration of 9 months. The study determined:
• Value of coaching investment:
70% very valuable
28.5% valuable
• Level of confidence in the coach:
50% confide as much as their best friend, spouse or therapist
12% confide in their coach more than anyone else
• Primary Role of the coach:
84.8% Sounding board
78.1% Motivator
50.5% Mentor
46.7% Business Consultant
41% Teacher

A recent study of 100 executives who received coaching reported that their companies benefited from improvements in:
• Productivity (53%)
• Quality (48%)
• Organizational Strength (48%)
• Customer service (39%)
• Reducing customer complaints (34%)
• Cost reductions (23%)
• Bottom-line profitability (22%)

SELECT YOUR CERTIFIED COACH CAREFULLY

There are thousands of coaches in the world. How will you discover the one special, certified coach who can help you deliver your dreams to your doorstep? To receive your “Guide to Select Your Certified Coach,” go to http://CoachingByDoris.com and enter your request, “How do I select the right certified coach for me?” where you see “Contact Us.”

© 2010. Are you ready to create a new life story? Download your free ebooks and MP3s at http://FreeJoyOnTheJobEbooks.com. Sign up for your complimentary “Personal Breakthrough Consultation” with certified coach and bestselling author, Doris Helge, Ph.D. at http://CoachingByDoris.com. Dr. Doris is founder of Confident Coach Connection and trains coaches for IAC certification. Discover more at http://ConfidentCoachConnection.com.

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